Calvin University - Venture Out
The Problem:
Calvin University Orientation suffered from stagnation and lack of cultural relevance in their brand and programs.
The Solution:
a total re-brand of Calvin Orientation. To acquaint students with college professors, we had them read their Rate My Professor reviews. To familiarize students with Calvin’s campus and dating culture, we created a live-action "video game performance,” which was played live on stage by yours truly.
One of many viral Snapchat clips of the Calvin Odyssey presentation
