Pepsiware - but pepsiwhy?

Let’s face it - Coke owns the holidays. Pepsi is well aware of this fact, so they asked us to create a social holiday campaign that conveys the message of food tastes better with Pepsi in a way that is impossible to ignore.

So, we created Pepsiware - frozen holiday dinnerware that imparts the taste of Pepsi into every bite of your holiday meals.

We selected TikTok, Instagram and Twitter/X as our socials of choice, as we were able to leverage each of the platforms’ unique strengths to bolster our campaign in native, not-so-ad-like ways.