PEPCID

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CHILL OUT, HEARTBURN

As a lesser-known heartburn relief medication, Pepcid wanted to make a bold, hard-working claim that both conveys their product benefits and is also catchy and colloquial. Enter - Chill Out Your Heart Burn. Combining this sticky line with visually arresting 3D animation, we created a series of social, OLV and OLA pieces that broke records for the brand.