The Problem:

While maintaining a loyal base of followers, The Miracle league of Plymouth (MLP) lacked brand awareness outside of the special needs community.

The Solution:

To encourage organic dissemination of MLP’s brand, we created a custom trading card generator for players to use. The card generator is complete with multiple accessibility settings, allowing all players to create their own card with ease. The cards could then be shared via social media or printed out and traded among other players.